Hello and thank you for stopping by, I’m Lupe Fernandez a wife, mother of 4, and first generation Latina.

When I’m not at my desk you can find me homeschooling my kids or running down Pacific Cost Highway. Running is my way of hitting reset and because of this I’m always training for some type of race as a form of self care.

Growing up, I naturally took on the role of caretaker, always ready to lend a hand or find a solution. Being the oldest of 3 is how I learned the value of hard work, compassion, and showing up for others.

In 2018 I worked as an office manager, and after working as an in person office manager, I learned about entrepreneurship and perseverance. This is where my passion for helping business owners like you began.